Cookies
At The Unit Challenge, we believe in being transparent about how we use cookies and similar technologies. Our Cookie Policy explains what data we collect, why we collect it, and how you can manage your preferences.
This website uses cookies to enhance your experience. Cookies are small text files stored on your device when you visit a website. We use them for a variety of reasons as described below.
Types of Cookies We Use:
1. Necessary Cookies
These cookies are essential for the website to function. They enable core features such as page navigation, secure access, and user authentication. The site cannot function properly without these cookies.
2. Analytics Cookies
These cookies allow us to understand how visitors interact with our website. They help us analyse data such as page views, time spent on pages, and user flow, allowing us to optimise content and performance.
3. Preferences Cookies
These cookies remember your preferences, such as cookie consent choices, font sizes, colour contrast, or accessibility settings.
4. Marketing Cookies
Marketing cookies help us monitor the booking and registration process and identify any issues. We do not use cookie data for direct marketing, but third-party services integrated into our site (e.g. payment or video platforms) may collect information.
Managing Cookies
When you first visit our website, you will be given the option to accept or reject cookies (this includes Analytics, Preferences, and Marketing). You can also change your preferences at any time in your browser settings or via the cookie control banner.
Please note, by clicking “Accept Cookies,” you consent to both Analytics and Preferences cookies being used. To choose which cookies are used, click on ‘Settings’ in the cookie banner or ‘Manage Cookies’ in the website footer. Thank you.
Cookies Used on This Website
The table below summarises the key third-party tools we use that place cookies on your device. It highlights the general purpose and category of each service to help you understand how your data may be used.
| Cookie/Tool | Purpose | Category |
|---|---|---|
| Google Analytics | Tracks user interaction and website performance metrics | Analytics |
| Klaviyo | Used for lead form tracking and behaviour-based segmentation | Marketing |
| TikTok Pixel | Tracks user behaviour for advertising and optimisation | Marketing |
| Facebook Pixel | Monitors conversions and helps optimise ads for Facebook | Marketing |
Detailed Cookie Declaration
The following table provides more detail on the specific cookies set by each service, including the exact cookie name, its purpose, category, and how long it typically remains active.
| Cookie Name | Purpose | Category | Expiration Time |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number | Analytics | 2 years |
| _gid | Stores and updates a unique value for each page visited | Analytics | 24 hours |
| _gat | Throttles request rate to limit data collection on high-traffic sites | Analytics | 1 minute |
| __kla_id | Tracks and identifies site visitors through an auto-generated ID | Marketing | Up to 2 years |
| _ttp | Measures and improves the performance of advertising campaigns | Marketing | 13 months |
| _fbp | Delivers a series of advertisement products such as real-time bidding | Marketing | 3 months |